19th NTRCA Marketing (College) – Self Suggestion Book Details

Book Title: 19th NTRCA Marketing (College) – Self Suggestion
Category: NTRCA Teacher Registration (College Level)
Subject: Marketing (মার্কেটিং)
Exam: 19th Teacher Registration (NTRCA)
Language: বাংলা
Target Readers: কলেজ পর্যায়ের মার্কেটিং বিষয়ের প্রভাষক পদপ্রার্থী

Key Features

• NTRCA Marketing (College) Syllabus-Based Preparation
• Chapter-wise Important MCQs
• Written Exam Suggestions & Solutions
• Previous Years' Question Analysis
• Topic-wise Short Notes
• Model Tests & Practice Sets
• Viva Preparation Guidelines
• Final Revision & Exam Techniques

Covered Topics

• Principles of Marketing
• Marketing Management
• Consumer Behavior
• Marketing Environment
• Market Segmentation, Targeting & Positioning (STP)
• Product Planning and Product Life Cycle
• Pricing Strategies
• Distribution Channels and Supply Chain
• Promotion and Integrated Marketing Communication (IMC)
• Advertising and Sales Promotion
• Personal Selling and Sales Management
• Digital Marketing and E-Commerce
• International Marketing
• Marketing Research
• Services Marketing
• Brand Management

Book Description

19th NTRCA Marketing (College) – Self Suggestion is a comprehensive preparation guide for candidates appearing in the College Level Teacher Registration Examination under NTRCA. The book includes syllabus-based notes, important MCQs, written exam suggestions, previous years' question analysis, model tests, viva preparation, and final revision materials. It covers all major marketing concepts required for lecturer recruitment examinations.